The Committee received and considered the report from the Head of Marketing & Communications.
The Head of Marketing & Communications reported that Great Yarmouth was renowned for its history of performance and entertainment. A comprehensive schedule of public events & festivals all-year round that were accessible to all, considered equality, diversity and inclusivity, which also had due regard to good environmental stewardship, would help
continue this reputation. Public events were designed to attract footfall and benefit local businesses and communities, helping to make Great Yarmouth a fantastic place to live, work and visit. Going forward, public events & festivals would be guided by the proposed Events Policy reflecting the ambitions of the Council as a Place and measured to assess effectiveness and shared learning.
The Head of Marketing & Communications reported that officers proposed to work to expand the portfolio of public events & festivals for the Borough and would specifically look to increase the number of events outside the traditional visitor season in alignment with the Culture, Heritage and Tourism Strategy. To steer the direction of future potential and prospective public events, Members were asked to consider and agree an Events Policy (Appendix A) which sets out a series of criteria and considerations aligned to the Council’s strategic objectives. This includes ensuring events provide value – social, environmental &/or financial to the residents and businesses of the borough and safeguards the place as a whole. If agreed, the policy would be developed with key partners to ensure alignment to the Culture, Heritage and Tourism Strategy and wider ambition of City of Culture 2025.
Councillor Flaxman-Taylor asked if Ward Members could be notified when an event was taking place in their ward, and commented that it would be good to see events taking place in other parts of the Borough such as Hopton, Bradwell, Hemsby, Scratby, Caister & Winterton. Councillor Flaxman-Taylor also asked how often partners would be invited who are mentioned within the recommendations to present to P&R Committee.
Councillor A Wright suggested that it might be difficult for businesses to be able to agree to a three year plan as we were coming out of the pandemic. he asked that businesses were kept abreast of the changing rules and regulations as the borough emerged from lockdown into business as usual.
The Chairman stressed that all events must go through the Council's Event Safety Awareness Group, whether they were to be held on public or private land.
Councillor Plant highlighted paragraphs 2.1 & 2.2 on page 131 of the report which summarised the Council's aspirations for the next 5 to 10 years.
That the Committee agree to:-
a) Formalise the partnership between Great Yarmouth Borough Council, the Town Centre
Partnership and Great Yarmouth Tourism and Business Improvement District,
b) Approve the Events policy with a view to it being further developed with the above partners,
c) Note the forthcoming public events & festival programme for the next twelve months to July 2022; and
d) Work with the above partners to develop the events programme and invite partners to
a future Policy and Resources Committee to present their collective proposals for events for the next 3 years with an aim to support the bid for City of Culture 2025.