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The Committee received and considered the report from the Planning Officer.
The Planning Officer reported that this application was brought before the Committee as Great Yarmouth Borough Council was the applicant. This application was reported to the Monitoring Officer as an application submitted by the Borough Council for determination by the Borough Council as Local Planning Authority (LPA). The Monitoring Officer had checked and made a record on the file that she was satisfied that it had been processed normally and that no other members of staff or Councillors had taken part in the Council’s processing of the application, other than the staff employed within the LPA, as part of the determination of this application
The Planning Officer reported that the application was for the installation of 6; 6m tall steel columns supporting 6; mesh-lighting internally-illuminated letters, each of 2.3m height x 1.8m width, and associated ground works and infrastructure, including supporting platform.
The location of the illuminated letters spelling “HEMSBY” were on the south side of Beach Road, Hemsby, located to the rear of Oasis Amusements and could be seen from the east side of the recently constructed Richardsons car park. The letters were proposed to stand on a pole and reach 6m tall and will be seen from Beach Road, Hemsby.
The Planning Officer reported that the site was located within the Prime Commercial Holiday Area which was a well established area for tourists and locals to visit throughout the year.
The proposed letters were to attract visitors to the area and allow a visual advertisement of the location Hemsby, the letters also allowed visitors and local residents to take photos/selfies to advertise their visits to the local area on social media platforms.
The Planning Officer reported that the following consultations had taken place:-
(a) Hemsby Parish Council - No Objection
(b) Norfolk County Council Highways – No Objection
(c) Conservation – No Objections
(d) Nearby Neighbours – No Objections
The Planning Officer reported that the following policies were relevant to the consideration of this application:-
(a) Core Strategy 2013 – 2030 policies:
• CS8 – Promoting tourism, leisure and culture
(b) Remaining - 2001 Borough Wide Local Plan
• BNV22 – Advertisements
The Planning Officer following that the following emerging Local Plan Part 2 (final draft) policies should also be noted:
(a) L1 – Holiday Accommodation Area.
The Planning Officer reported that the proposed letters were to be located south of the Oasis amusements within and running on the east side of the Richardsons car park. Each letter was located 3.5m from ground level to bottom of the letter, with each letter being 2.3m in height, each letter will space 0.25m apart.
The Planning Officer reported that Beach Road, Hemsby was located within the Prime Commercial Holiday Area, it saw a vast amount of tourism and visits from local residents each year, and Beach Road was predominantly made up of amusements, children’s rides, hot and cold food stalls and other attractions. Beach Road led to the east end where the entrance to the beach was located.
The Planning Officer reported that the proposal would be 6m in height in total and would extend north to south, for an area up to 11.67m long, the LED’s serving the letters was 110 Im/watt. The manufacturer of the letters had stated that the combined wattage of the Hemsby letters was 180w, therefore, these letters would emit 19,800 lumens over a 26.8m2 surface area. These were very low level lights and could be conditioned as such.
The Planning Officer reported that the letters would be illuminated from dusk until midnight. This had been considered by officers and it was proposed that any approval could be conditioned so that no illumination would occur outside of the hours 09:00 – 00:00 hours, which was consistent with other attractions within the area and there were no residential dwellings which would be affected by the development.
The Planning Officer reported that the letters would be operational through the summer season but to protect the letters, they would be removed during the winter period for safe storage and protection from bad weather. It was proposed that any permission granted be conditioned that the letters should only be erected during the period 29th April until the 1st October in any given year.
The Planning Officer reported that the site was within the prime commercial holiday area, the proposal was considered to be an attraction, which would contribute on a small scale, it was considered to benefit the local economy by boosting the use of tourist facilities across the Borough and attracting visitors, which was consistent with the aims set out in Core Strategy policy CS8. The proposed letters were considered in keeping with the design and character of Beach Road, Hemsby area, and as this area hosted numerous signs and illuminations, the application site would have an acceptable relationship in amenity and character terms, subject to imposition of appropriate conditions.
The Planning Officer reported that the application was recommended for approval with the following conditions:-
(a) The development must be begun not later than three years from the date of this permission.
(b) The development shall be carried out in accordance with the application form, specification list and approved plans drawing reference received by the LPA on 23/07/21:-
• Elevation of illuminated letters
• Typical Illuminated Letter
• Site Location Plan
• Letter impression
(c) The letters hereby approved shall not be illuminated outside of the hours below:
09:00 – 00:00 Hours Monday – Sunday
(d) The level of illuminance shall be restricted to a maximum level as proposed in the application - the LED’s serving the letters shall be no more than 110 Im/watt and the combined wattage shall be no more than 180w and emit no more than 19,800 lumens over the approved 26.8m2 surface area.
(e) The Letters here by approved shall be removed from the site by no later than 1st October in any year and shall not be erected again until the 29th April at the earliest in the following year; and any other conditions considered appropriate by the Planning Development Manager.
The Planning Officer reported that subject to restricting the use to holiday only and restrictions on occupancy over the year, the proposal complied with the aims set out in Policy CS8 of the Great Yarmouth Local Plan: Core Strategy, Remaining Policy BNV22 of the Borough Wide Local Plan and was consistent with the aims set out in emerging Policy L1 of the final draft Local Plan Part 2.
Councillor Fairhead asked for confirmation that no nearby residential properties would suffer from glare eminatting from the letters. The Planning officer confirmed that the proposed lighting was low level which did not omit very much glare.
Councillor T Wright asked why the letters would be operational from 29 April as this would miss the Easter period when the holiday season began. Councillor Jeal reported that he agreed with Councillor Wright and that the start date ought to be 1 April. The Planning office reported that this date had been decided upon to miss inclement weather.
The Chairman reported that there were no speakers to this application.
Councillor P Hammond moved the application subject to conditions as requested. This was seconded by Councillor Freeman.
RESOLVED:-
That application number 06/21/0524/F be approved subject to the following conditions:-
(a) The development must be begun not later than three years from the date of this permission.
(b) The development shall be carried out in accordance with the application form, specification list and approved plans drawing reference received by the LPA on 23/07/21:-
• Elevation of illuminated letters
• Typical Illuminated Letter
• Site Location Plan
• Letter impression
(c) The letters hereby approved shall not be illuminated outside of the hours below:
09:00 – 00:00 Hours Monday – Sunday
(d) The level of illuminance shall be restricted to a maximum level as proposed in the application - the LED’s serving the letters shall be no more than 110 Im/watt and the combined wattage shall be no more than 180w and emit no more than 19,800 lumens over the approved 26.8m2 surface area.
(e) The Letters here by approved shall be removed from the site by no later than 1st October in any year and shall not be erected again until the 29th April at the earliest in the following year; and any other conditions considered appropriate by the Planning Development Manager.