5
The Committee received and considered a verbal progress report from Debbie Thompson, Theatre Director at St Georges Theatre which provided Members with an update on the progress made since the 'Business and Culture' report commissioned by the Borough Council and the Arts Council had made recommendations to the St Georges Trust.
Members were advised of the following actions that had been taken :-
- A Trading Board which meets on a monthly basis has now been set up.
- New Trustees with legal expertise, financial skills and marketing experience are being sought.
- The Business Plan has been approved and a new Commercial Manager has been appointed.
- A Theatre Director has now been appointed
- A Strategic Audience Development Plan is to be implemented to increase audience numbers and create community engagement.
- A new brochure for 2018 has been produced
- In January 2018 a new streamlined staff structure was to be put in place
- Regular staff and volunteer training regime to be implemented in January 2018
The Theatre Director advised Members that the Theatre had made positive plans moving forward, this including the creation of a kitchen as a capital investment which would allow meals to be cooked to be able to offer packages for weddings, events and theatre dinners, the Theatre are also actively seeking business sponsorship and are keen to offer corporate events. Members were also advised that Marketing for the Theatre is to be increased following the commencement of a contract with TMS Media who will look after the Theatre's press and publicity.
Councillor Jeal asked whether it was felt that the Theatre would be in competition with the Council should wedding packages be made available, and the Theatre Director advised that the packages on offer at the Theatre would be less formal then those offered at the Council's venue.
Councillor Andrews asked whether outside industries had been approached in respect of funding needs , and it was advised that relationships are being strengthened with potential funders.
Councillor Thirtle asked when it was hoped that the new catering facilities would be available, and he was advised that this had been planned for completion by the end of 2018 and that the cost of this refurbishment would be approximately £130,000.
The Development Director commented in relation to commercial investment and suggested that the Economic Development Team provide the Theatre Director with contacts that may potentially be interested in providing commercial sponsorship.