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Cabinet received and considered the Executive Director, Place’s report.
The Leader presented the report and advised that this report outlined the preparations and proposals for the fifth term of the Town Centre Business Improvement District (BID) managed by the Town Centre Partnership Company (Great Yarmouth) Limited (TCP). The BID operates as a not-for-profit company representing 209 levy payers in Great Yarmouth Town Centre, with an additional Tourism BID in the area. The TCP, established in 1997, has successfully completed four BID terms following ballots in 2006, 2011, 2016, and 2021.
He advised that the BID renewal process had commenced, with statutory notification to the Borough Council and Secretary of State provided on 15th October 2025. With the ballot for the fifth BID term scheduled between 19th February and 20th March 2026 and If approved, the fifth term would begin on 1st April 2026.
The Leader reported that due to local government reorganisation and recent investments in the Town Centre and Seafront, it was recommended to extend the fifth BID term until 30th September 2029 to align with the Tourism BID renewal date. This alignment would create opportunities for a future merger of the Town Centre BID and the Tourism BID, aiming for greater impact, improved financial resilience, and unified management across both areas.
The Portfolio Holder for Economic Development and Growth, Councillor Candon advised that a draft business plan had been created and was included within the agenda pack and that the plan would be reflective of what the Cabinet decided upon today. Councillor Candon introduced Mr Jonathon Newman, Town Centre Manager to the meeting.
Jonathan Newman advised the Cabinet that the Business Plan had been updated and would now cover a shorter period of time as requested by the Council. He advised that he felt the Executive Director, Place had provided a comprehensive report for the Cabinet to consider. Mr Newman advised the Cabinet of the timetable for the ballot process and a brief summary of the process itself.
Mr Newman advised that the Business Plan was completed following consultation and advised that the feedback from consultation was predominately approval and support.
Councillor Candon further commented that he felt the Business Plan showed strength in collaboration and that the priorities aligned with those local representatives such a the Local Council and Local Police. Whilst he acknowledged there were some issues he also advised that there were also big opportunities. He commented that whilst he could see both positives and negatives in the merging of both BID's he felt this provided for an opportunity.
Cabinet resolved to :
(1) Note that the information has been supplied by Great Yarmouth Town Centre BID renewal (Great Yarmouth Town Centre Partnership) to the council as Billing Authority in respect to the information listed under Regulation 4 Schedule 1 of The Business Improvement Districts (England) Regulations 2004.
(2) Note the timetable for the proposed BID renewal detailed in Appendix 1
(3) Approve the draft Business Plan proposed by Great Yarmouth Town Centre Business Improvement District as at Appendix 2.
(4) Approve the Council’s support for Town Centre BID renewal (Great Yarmouth Town Centre Partnership) in relation to its ballot for a 5th BID term, for a period to 30th September 2029, aligning the renewal dates of the two BIDs.