6
The Committee received and considered the Head of IT, Communications and Marketing's report which sought to advise Members of a proposed second term for the Greater Yarmouth Tourism and Business Improvement Area (GYTABIA) and sought Members support and approval of the draft Business Plan proposed by GYTABIA and the ballot for a second BID term.
Members received a presentation from GYTABIA representatives, the Head of IT Communications and Marketing advised Members that Officers at the Borough Council had received most of the required documentation with regard to the proposed second Ballot, however an operating agreement was still to be received but that Officers at GYTABIA had assured the Borough Council that this would be received by Friday.
In discussing the report the following questions were raised :-
- The issue of the number of potential bid payers being reduced significantly if the ballot were to be successful, and it was advised that this was due to the destination BID exemptions levels being brought in line with current business rates rateable values.
- Concern was raised with regard to the amount that could be lost if the Bid was to be unsuccessful
- A Member asked with regard to the number of survey responses that had been received and whether there were any plans to increase this response rate. It was advised that the responses received were within normal response rates for surveys undertaken.
- A Member drew attention to 3.4 within the report which highlighted an advance £100,000 to be paid to GYTABIA and asked whether arrangements were in place for this upfront cost. It was advised that this payment was deemed necessary ahead of the incoming levy payments being received to be able to commence the start up of the new term BID.
- A Member asked with regard to the additional funding contributions and match funding on projects that had been proposed by GYTABIA as part of the BID term.
- Some concern was raised with regard to the highlighted risk implications at 5.1 within the report and it was advised that this would be mitigated by careful management and a clear Business Plan.
- Clarification was sought as to accommodation for GYTABIA in light of the proposed closure of the Marina Centre and it was advised that there had been several opportunities of accommodation offered.
RESOLVED :
That approval be given to the following subject to the required documentation being submitted to the Council by Friday :-
(1) To note that the information has been supplied by Greater Yarmouth Tourism and Business Improvement Area Limited (GYTABIA) to the council as Billing Authority in respect to the information listed under Regulation 4 Schedule 1 of The Business Improvement Districts (England) Regulations 2004.
(2) The draft Business Plan proposed by GYTABIA as at Appendix 1.
(3) To the Council’s support being given for GYTABIA in relation to its ballot for a second BID term.